Gal L’Altra Romagna has included the following specific actions in its Local Development Strategy (SSL):
1. THEMATIC SCOPE OF INTERVENTION: Local sociocultural and tourism-recreational supply systems.
NEED FB03: Re-know and promote the uniqueness of the territory.
- SPECIFIC GOAL SO8 Promote employment, growth, gender equality, including women’s participation in agriculture, social inclusion and local development in rural areas, including circular bioeconomy and sustainable forestry.
The need to give this area its own identity (FB03), goes in the direction of enhancing the distinctive features that can act as elements of attractiveness of tourists, but also of new inhabitants.
The richness of the area will therefore have to be made known, through a strategic territorial promotion project with a three-year scope, to act as a driving force for economic activities and to help convey the message of the beauty of the places and the proximity of services, in order to also attract new inhabitants, looking for an offer different from the big centers.
TERRITORIAL MARKETING
Specific Action: AR_AS01C
Implementation mode: under agreement
The intervention is part of a path of territorial promotion already started, based on the continuity of actions and on a multi-year planning. The objective is to enhance the active and “slow” vacation, promoting in an integrated way the LAG’s territory: parks and nature reserves, villages, walks, places of faith and typical productions. The planned actions aim to strengthen the visibility of the territory and its excellences through promotional initiatives and dedicated communication tools.
