This intervention continues the strategic objective undertaken in the previous programming, aware of the fact that promotional activities are effective only if they are continuous: in this direction, at least three years of planning is envisaged aimed at the promotion and enhancement of active vacations, in a “slow” mode linked to the entire offer of the LAG territory: nature reserves and parks, villages, places of faith, walks, typicality.

The initiatives will focus on three macro objectives:

• promotion of the territory and its potential at the regional, national level, including through participation in fairs and conducting educational tours
• the preparation of online and offline materials for the valorization of the territory’s emergencies and its typical features, including food and wine
• The implementation of promotional initiatives dedicated to typical and distinctive products of the territory.

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